Growing companies thinking of entering new international markets.
This article complements the International Scoping Canvas and walks you through it.
Organizations often make impulsive decisions on their expansion strategy and go where the wind blows.
The International Scoping Canvas is a guide to help counter this. It poses realistic and honest questions about your organization’s current state (where you are now) and future goals (where you want to be) while addressing business concerns that you might not have previously considered.
Your company has to build a solid foundation before expanding internationally. You need to determine your goals and review your value proposition. Does your team have a “going global” mindset? It’s time to assess whether your technology is ready and if the market needs your product.
Read the full article here.