“LinkedIn is a growth marketer’s best kept secret.”
– Sergey Ross, growth strategist
With over 104 million active users, it’s hard not to look at LinkedIn as a powerful acquisition channel for growth marketers. But beyond being an acquisition channel for lead generation, think of LinkedIn as part of your product and customer success engage and delight tactical plans.
Listen to Sergey Ross’ Mastering Growth live session on the topic:
According to Sergey Ross, a Toronto-based growth strategist, speaker and author, the opportunity to create in-depth human connections on LinkedIn is incredible. However, to utilize the channel effectively, careful thought and attention must be paid to create highly targeted and meaningful connections.
If done authentically, growth leaders can connect their brands in a deeper way with customers. With over 8,000 B2B marketing technologies live, authenticity is increasingly important as many decision makers simply now mark as spam most sales messages that are not highly relevant and personal.
So how do you leverage LinkedIn to build your presence? Check out these eight tips from Sergey.